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Profile of Ms Corne Meintjes, Lecturer: Marketing

Ms Corne Meintjes
Ms Corne Meintjes

Qualifications:

  • BCom: Communication Management (University of Pretoria)
  • BCom Hons: Communication Management (University of Pretoria)
  • MCom: Communication Management (University of Pretoria)

Email Address

corne.meintjes@buseco.monash.edu

Phone Number

+27 11 950 4028

2009 Teaching Commitments

  • MKW3444 – International Marketing (Monash)
  • MKW2420 – Marketing Research Methods (Monash)
  • MKW3440 – Marketing Strategy (Monash)
  • MKW3881 – Electronic Marketing (Monash)

Previous subjects lectured

  • MKW3444 – International Marketing
  • MKW2420 – Marketing research methods
  • MKW3881 – Electronic Marketing
  • MKW3440 – Marketing Strategy
  • MGW1100 – Managerial communication
  • Public relations 1, 2 and 3
  • Communication science 1, 2 and 3
  • Corporate communication 2 and 3
  • Corporate communication theory honours
  • Advertising and promotion
  • Event management
  • Police service: Public relations short course

Research Interests

  • Integrated communication
  • Corporate communication
  • Higher education

Current research involvement / studies

  • DCom (Communication Management) at the University of Pretoria

Peer-reviewed Publications

  • Meintjes, C. 2009. Measuring public relations. (In Public relations: African perspectives by R. Rensburg & M. Cant)
  • Niemann-Struweg, I & Meintjes, C. The professionalisation of public relations in Africa (In Public relations: African Perspectives. (In Public relations: African perspectives by R. Rensburg & M. Cant)
  • De Wet, G., Meintjes, C. & Niemann-Struweg, I. 2008. Corporate Communication Practices and Trends South Africa Benchmark Study 2007/8. In Theaker, A. The Public Relations Handbook (website companion).
  • Niemann-Struweg, I. & Meintjes, C. (2008). Public relations professionalism in South Africa: A comparative, perception study at industry, consultancy and institutional level. Public Relations Review, 34(1) ISSN 0363-8111
  • Niemann-Struweg, I, Meintjes, C & Grobler, A. (2007). Do South African public relations agencies deliver excellent PR services? A quantitative survey. Communitas, Vol. 12: 2007: 153-174. ISSN 1023-0556
  • Meintjes, C. & Steyn, B. (2006). A critical evaluation of the Downs Hazen Instrument (CSQ) by measuring employee communication satisfaction at a Private Higher Education Institution in South Africa. Communicatio, 32(1): 152 – 188 ISSN 0250-0167

International Conference Presentations

  • Paper delivered at the 2008 International CCI Conference held at Wroxton College, Wroxton, England titled: corporate communication practices and trends:
    south africa benchmark study 2007/8
  • Delivered prelim results at the CCI Benchmark Study in RSA
  • Paper delivered at the CCI Conference held at Wroxton College, Wroxton, UK titled: Perceived role of blogging in corporate communication.
  • Paper delivered at the 2007 14th International Learning Conference held at Wits University in Johannesburg titled: Studying communication at secondary school level in South Africa in preparing learners for life – exploring the reality amongst parents, teachers and learners with Mr Phil Pretorius
  • Paper delivered at the 2007 14th International Learning Conference held at Wits University in Johannesburg titled: Experiential learning in a merged higher education institution in South Africa – A comparison of learner perceptions with Dr Ilse Niemann-Struweg
  • Paper delivered at the 2007 International CCI Conference held at Wroxton College, Wroxton, England titled: Public relations professionalism in South Africa: A comparative, perception study at industry, consultancy and institutional level with Dr Ilse Niemann-Struweg
  • Paper delivered at the 2006 International CCI Conference held at Wroxton College, Wroxton, England titled: Explorations of Public Relations Agencies’ Worldviews in the South African Marketplace with Dr Ilse Niemann-Struweg.

National Conference Presentations

  • De Wet, G, Meintjes, C & Niemann-Struweg, I. SACOMM Conference hosted by the University of Pretoria 18-20 September 2008.Paper presented: Poster presentation: Corporate Communication Practices and Trends South Africa Benchmark Study 2007/8
  • Pooe, D., Niemann-Struweg, I., Meintjes, C. The perceptions of professional women regarding the roles of females in the corporate communication environment. SACOMM (Southern African Communication Association) conference.  Bloemfontein, October 2007.
  • Paper delivered at the 2006 SACOMM Conference held at Stellenbosch titled: Learner perceptions of experiential learning in professional development: an explorative study with Dr Ilse Niemann-Struweg
  • Paper delivered at the 2006 SACOMM Conference held at Stellenbosch titled: Communication at school level: an exploratory study into studying communication for life skills at secondary schools in South Africa with Mr Phil Pretorius
  • Other Professional Activities
  • Paper delivered at the 2004 SACOMM Conference held at Port Elizabeth titled: Determining employee communication satisfaction at a Private Higher Education Institution: A Descriptive study with Mrs. Benita Steyn.

Professional bodies

  • Member of SACOMM
  • Member of PRISA (Accredited as Public Relations Practitioner) and actively involved in discussion around professionalization of Public Relations
  • Chair: Education, Training and Research Committee (PRISA)

Other involvement

  • External examiner of Cape Peninsula University of Technology, University of Pretoria, University of Johannesburg, Nelson Mandela Metropolitan University
  • Marker: UNISA
  • Judge: MPASA PICA Awards (2006, 2007, 2008), Quill Awards (2009), PRISM Awards (2009)
  • Review of articles for Communicare
  • EDTP SETA: Advisory capacity for research recruitment
  • Development of material: eVersitas and Masterskills
  • Occupational framework development: Services seta with the Department of Labour
  • Public Relations task team: Review of FETC: Public Relations Practice and Generation of Qualification in Public Relations at NQF Level 5.
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