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Profile of Dr HB Klopper, Senior Lecturer: Marketing

Dr HB Klopper
Dr HB Klopper

Qualifications:

  • DCom Marketing Management (UJ)
  • MCom Marketing Management (Cum Laude) (RAU)
  • BCom (Hons) Marketing Management (RAU)
  • BCom Marketing Management (RAU)

Email address

hb.Klopper@monash.edu

Phone number

+27 11 950 4206

2011 Teaching Commitments

  • Marketing Strategy (MKW3440)
  • Electronic Marketing (MKW3881)
  • International Marketing (MKW3444)
  • Marketing Planning and Implementation (MKW3121)

Achievements

  • Acting Editor-in-Chief of the African Journal of Marketing Management 
  • Founding member and Assistant Editor of Acta Commercii
  • Co-editor of Brand Management (2010); Contemporary Cases in Southern African (2007); Marketing: a fresh perspective (2006)
  • Independent book reviewer for McGraw Hill Inc. (UK); Oxford University Press Southern Africa (SA)
  • Completed supervision –  1 Doctoral Thesis; 2 Masters dissertations; 19 Short-dissertations; 7 Honours Research Essays 

Research Interests

  • Brand management
  • Marketing Strategy
  • Electronic Marketing

Peer-reviewed Publications

  • Klopper, H.B. 2009. Initial trust in e-commerce purchases. Commercium, Vol 9(1).
  • Jansen van Ryssen, F & Klopper, H.B. 2004. SMS marketing: it's place in mobile commerce and opportunity in the South African market. Acta Commercii, Vol 4.
  • Klopper, H.B. 2002. Viral Marketing: a powerful but dangerous marketing tool. South African Journal of Information Management, 4(2): June.
  • Viljoen, K. & Klopper, H.B. 2001. Strategic Organisational Transformation: the role of learning, leadership and culture. Acta Commercii, Vol 1.

Books and Chapters in Books

  • Jooste, C.J.; Strydom, J.W.; Berndt, A. & Du Plessis, P.J. (2010 – forthcoming). Applied Strategic Marketing. 4th Edition. (Chapter 13: Brand Strategies). Sandton: Heinemann Publishers (Pty) Ltd. (ISBN: still to be allocated)
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. (2010 – forthcoming). Management.(Chapter 9: Organisation structure and design).  4th Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: still to be allocated).
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. (2010 – forthcoming).. Management.(Chapter 10: Organisation change and innovation).  4th Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 978-0-19-598216-9).
  • Klopper, H.B. & North, E. 2010. Brand Management. (Chapter 1: A balanced perspective on brands). Sandton: Heinemann Publishers (Pty) Ltd. (ISBN: 978-1-775-78033-5).
  • Klopper, H.B. & North, E. 2010. Brand Management. (Chapter 5: Choosing a name for a strong brand). Sandton: Heinemann Publishers (Pty) Ltd. (ISBN: ISBN: 978-1-775-78033-5).
  • Klopper, H.B. & North, E. 2010. Brand Management. (Chapter 8: Managing brand portfolios). Sandton: Heinemann Publishers (Pty) Ltd. (ISBN: ISBN: 978-1-775-78033-5).
  • Klopper, H.B. & North, E. 2010. Brand Management. (Chapter 9: Capitalisation on a successful brand). Sandton: Heinemann Publishers (Pty) Ltd. (ISBN: ISBN: 978-1-775-78033-5).
  • Lamb, C.W.; Hair, J.F.; McDaniel, C.; Boshoff, C.; Terblanche, N.S.; Klopper, H.B. & Elliot, R. 2010. Marketing. (Chapter 4: Assessing the competitive situation). 4th Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 978-0-19-599313-4).
  • Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis.  2010. Product Management. (Chapter 3: Individual product decisions). Pretoria: Van Schaiks (ISBN: 978-0-627-02783-3).
  • Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis.  2010. Product Management. (Chapter 4: Multiple product decisions). Pretoria: Van Schaiks (ISBN: 978-0-627-02783-3).
  • Berndt, A.; Du Plessis, L; Klopper, H.B.; Lubbe, I. & Roberts-Lombard, M. 2009. Starting out in Marketing. (Chapter 2: Segmentation and Targeting). Roodepoort: Future Dream Group (ISBN: 978-0-86970-666-4)
  • Berndt, A.; Du Plessis, L; Klopper, H.B.; Lubbe, I. & Roberts-Lombard, M. 2009. Starting out in Marketing. (Chapter 3: Positioning and Differentiation). Roodepoort: Future Dream Group (ISBN: 978-0-86970-666-4)
  • Berndt, A.; Jooste, C.J. & Klopper, H.B. 2009. Introduction to Marketing Management. 7th Edition. (Chapter 2: Buyer Decisions). Roodepoort: Future Dream Group (ISBN: 978-0-86970-676-3)
  • Berndt, A.; Jooste, C.J. & Klopper, H.B. 2009. Introduction to Marketing Management. 7th Edition. (Chapter 3: Buyer driven marketing strategy). Roodepoort: Future Dream Group (ISBN: 978-0-86970-676-3)
  • Jooste, C.J.; Strydom, J.W.; Berndt, A. & Du Plessis, P.J. 2009. Applied Strategic Marketing. 3rd Edition. (Chapter 13: Brand Strategies). Sandton: Heinemann Publishers (Pty) Ltd. (ISBN: 079-6-22479-X)
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2008. Management.(Chapter 9: Organisation structure and design).  3rd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 978-0-19-598216-9).
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2008. Management.(Chapter 10: Organisation change and innovation).  3rd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 978-0-19-598216-9).
  • Abbratt, R., Klopper, H.B. & Viljoen, K. 2007. Contemporary Cases in Southern African Marketing. (Case: Disprin). 2nd Edition. New Africa Books (ISBN: 978-1-86928-584-5)
  • Abbratt, R., Klopper, H.B. & Viljoen, K. 2007. Contemporary Cases in Southern African Marketing. (Case: Exclusive Books). 2nd Edtion. New Africa Books (ISBN: 978-1-86928-584-5)
  • Abbratt, R., Klopper, H.B. & Viljoen, K. 2007. Contemporary Cases in Southern African Marketing. (Case: NetFlorist). 2nd Edition. New Africa Books (ISBN: 978-1-86928-584-5)
  • Klopper, H.B. & Berndt, A.D. 2006. Marketing: a fresh perspective. (Chapter 1: Overview). Pearson Education. (ISBN: 978-1-86891-290-2)
  • Klopper, H.B. & Berndt, A.D. 2006. Marketing: a fresh perspective. (Chapter 7: Product). Pearson Education (ISBN: 978-1-86891-290-2)
  • Klopper, H.B. & Berndt, A.D. 2006. Marketing: a fresh perspective. (Chapter 12: Integration through branding). Pearson Education (ISBN: 978-1-86891-290-2)
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2006. Management.(Chapter 9: Fundamentals of organisation design).  2nd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 0-19-578847-8).
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2006. Management.(Chapter 10: Contemporary organisation designs).  2nd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 0-19-578847-8).
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2006. Management.(Chapter 17: Organisational innovation and change).  2nd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 0-19-578847-8).
  • Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis.  2005. Product Management. (Chapter 3: Individual Product Decisions). 2nd Edition. Claremont: New Africa Books (Pty) Ltd. (ISBN: 1-86928-571-9)
  • Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis.  2005. Product Management. (Chapter 4: Multiple Product Decisions). 2nd Edition. Claremont: New Africa Books (Pty) Ltd. (ISBN: 1-86928-571-9)
  • Jooste, C.J., Strydom, L.S. & Bennett, J.A. 2004.  Tourism in South Africa. (Co-author of Chapter 5: Strategic management in the tourism establishment). 3rd Edition. Juta (ISBN: 0-627-02587-0)
  • Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis.  2003. Product Management. (Chapter 3: Individual Product Decisions). 2nd Edition. Claremont: New Africa Books (Pty) Ltd. (ISBN: 1-919876-92-8)
  • Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis.  2003. Product Management. (Chapter 4: Multiple Product Decisions). 2nd Edition. Claremont: New Africa Books (Pty) Ltd. (ISBN: 1-919876-92-8)
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2001. Management.(Chapter 9: Fundamentals of organisation design).  2nd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 0-19-571920-4).
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2001. Management.(Chapter 10: Contemporary organisation designs).  2nd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 0-19-571920-4).
  • Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2001. Management.(Chapter 17: Organisational innovation and change).  2nd Edition. Cape Town: Oxford University Press Southern Africa. (ISBN: 0-19-571920-4).

International Conference Presentations

  • Niemann-Struweg, I. (Monash SA), Klopper, H.B. (Monash SA), Berndt, A. (Monash SA), & Meintjes, C. (Monash SA). Resident co-creation: The case of the 2010 World Cup in South Africa. (Paper to be delivered at the 2011 Academy of Marketing Science World Marketing Congress (WMC) to be held July 19 - July 23 at Reims Management School, Reims, Champagne, France)
  • Berndt, A. (Monash SA), Klopper, H.B. (Monash SA), Niemann-Struweg, I. (Monash SA) & Meintjes, C. (Monash SA). 2011. Resident Involvement the Case of World Cup 2010. (Paper to be delivered at the 2011 Academy of Marketing Science Annual Conference to be held May 24-27 at the historic Biltmore Hotel in Coral Gables, Florida)
  • Klopper,H.B. (Monash SA), Morhart, F. (Université de Lausanne), Smit, W. (IMD, Switzerland), &Buti, G. (Université de Lausanne). 2010. The Diffusion of Business and Marketing Education on the African Continent. (Paper delivered at the Annual Leadership and Management Studies in Sub-Saharan Arica, held on 22-24 November 2010, Breakwater Lodge, Cape Town)
  • Berndt, A. (Monash SA) & Klopper, H.B. (University of Johannesburg). Measuring retail efficiency. (Paper delivered at the Global & Business Technology Association 12th Annual International Conference held on 5-9 May 2010, at the Kruger Park, South Africa)
  • Conradie, E. (CIPRO), Roberts-Lombard, R. (University of Johannesburg) & Klopper, H.B. (University of Johannesburg). Internal marketing elements’ influence on the brand awareness of selected car rental companies in South Africa. (Paper delivered at the Global & Business Technology Association 12th Annual International Conference held on 5-9 May 2010, at the Kruger Park, South Africa)
  • Morhart, F. (Université de Lausanne), Klopper,H.B. (University of Johannesburg), Smit, W. (IMD, Switzerland), & Buti, G. (Université de Lausanne). The Diffusion of Business and Marketing Education on the African Continent. (Paper delivered at the 2nd Research and the Practice of Management Conference held on 4-5 May 2010 at the University of Dar es Salaam Business School in Dar es Salaam, Tanzania)
  • Klopper, H.B. (University of Johannesburg) & Jooste, C.J. (University of Johannesburg) Selecting a brand name strategy (Paper delivered at the 3rd Annual Colloquium of the Academy of Marketing’s Brand Corporate Identity and Reputation Segmentation Interest Group in Brunel, United Kingdom on 10 – 12 September 2007)
  • Klopper, H.B. & Wagener, I. Enhancing consumers’ trust in E-Commerce purchases (Paper delivered at the 5th International Marketing Conference in Athens, Greece on 2-3 July 2007; ISBN: 978-960-6672-30-9) 

National Conference Presentations

  • Klopper, H.B. (Monash SA) Building online brand communities: factors to consider (Paper to be delivered at the Joshua West CRM Conference held on 16th and 17th April 2011, Randburg)
  • Klopper, H.B. (Monash) Branding: where to next (Paper delivered at the Joshua West CRM Conference held on 28th and 29th September 2010, Johannesburg)
  • Klopper, H.B (Monash SA) & Berndt, A.D. (Monash SA). 2010. Retail efficiency and the Balanced Scorecard. (Paper delivered at the Annual South African Accounting Association, Johannesburg, 23 September)
  • Klopper, H.B. (Monash SA), Bernd, A. (Monash SA), Meintjes, C. (Monash SA) & Niemann-Struweg, I. (Monash SA). 2010. Resident’s role in the co-creation of South Africa as a Brand: a world cup event. (Paper delivered at the 2ndannual Southern African Institute of Management Scientists Conference, 13 September 2010, Mpekweni Beach Resort, South Africa)
  • Klopper, H.B. (Monash) E-Branding: building your brand in a digital world (Paper delivered at the Power Branding & Strategic Communication Forum held on 21st to 23rd July 2010, Johannesburg)
  • Klopper, H.B. (Monash SA), Conradie, E. (CIPRO) & Roberts-Lombard, R. (University of Johannesburg). The Influence of Internal Marketing Elements on the Brand Awareness of Selected Car Rental Companies in South Africa. (Paper delivered at the 3rd National University of Johannesburg, Faculty of Management Conference held on 12 – 14 May 2010, at Amazingwe Lodge)
  • Klopper, HB (University of Johannesburg) & Pesamaa, O. (Jönköping International Business School) The elements of brand strategy: an empirical investigation (Paper delivered at the 21th annual Southern African Institute of Management Scientists Conference, 16 September 2009, Port Elizabeth)
  • Klopper, HB (University of Johannesburg) Pesamaa, O. (Jönköping International Business School) & Goel, S (University of Minnesota Duluth) The perceived value of design competency in the presence of a need for market responsiveness: an empirical test (Paper delivered at the 21th annual Southern African Institute of Management Scientists Conference, 16 September 2009, Port Elizabeth)
  • Burin, C. (Kelly), Klopper, H.B. (University of Johannesburg) & M Roberts-Lombard. (University of Johannesburg) The influence of internal marketing on the brand image of recruitment agencies (Paper delivered at the 4th Management Forum, University of Johannesburg, 18 September 2008)
  • Nizetich, A.(University of Johannesburg) & Klopper, H.B.( University of Johannesburg) Predicting return on investment for mass produced consumer products (Paper delivered at the 20th annual Southern African Institute of Management Scientists Conference, 14-17 September 2008, Johannesburg)
  • Klopper, H.B. (University of Johannesburg) Brand architecture – the road ahead (Paper delivered the 3rd Management Forum, University of the Free State, 28 August 2007)
  • Klopper, H.B. (University of Johannesburg) Brand Architecture: which way? (Paper delivered at a conference organised by Knowledge Resources held on 27-28 July 2007, Johannesburg)
  • Klopper, H.B. (University of Johannesburg) & Wagener, I.(Nedbank) The building blocks of trust in E-Commerce purchases (Paper delivered at the 7th  Annual Conference on World Wide Web Applications held on 29-31 August 2005, Cape Town)
  • Klopper, H.B. (University of Johannesburg) Emotions in Branding (Paper  delivered at a conference organised by Knowledge Resources held on 21-22 June 2005, Johannesburg)
  • Klopper, H.B. (University of Johannesburg) The influence of corporate identity on brand architecture and corporate branding (Paper delivered at the 16th annual Southern African Institute of Management Scientists Conference, 27-29 September 2004, Cape Town)
  • Klopper, H.B. (Rand Afrikaans University) Mobile Marketing: the road ahead for South African Marketers (Paper delivered at the 6th Annual Conference on World Wide Web Applications held on 1-3 September 2004, Johannesburg) 
  • Klopper, H.B. (Rand Afrikaans University) & Van Schalkwyk, C.H.( Rand Afrikaans University) Do Top Brands make Top Investments? (paper delivered at the 4th Annual African Investment Conference, held on 24-25 October 2002, Stellenbosch)
  • Klopper, H.B. (Rand Afrikaans University) The influence of corporate brand structure on brand leveraging (paper delivered at the 14th annual Southern African Institute of Management Scientists Conference , 30 September-2 October 2002, Sun City, University of Pretoria)
  • Van Schalkwyk, C.H. (Rand Afrikaans University) & Klopper, H.B (Rand Afrikaans University) Customer orientation: convergence between marketers and investors (Paper delivered at the annual Institute of Marketing Management Educators Conference, 26-27 September 2002, Johannesburg, Institute of Marketing Management)
  • Klopper, H.B. (Rand Afrikaans University) Do strong online brands matter? (Paper delivered at the 4th annual Conference on World Wide Web Applications, September 2002, Stellenbosch, University of Stellenbosch Business School)
  • Klopper, H.B. (Rand Afrikaans University) Viral marketing: a powerful, but dangerous marketing tool? (Paper delivered at the 3rd annual Conference on World Wide Web Applications, September 2001, Johannesburg, Rand Afrikaans University)
  • Klopper, H.B. (Rand Afrikaans University) Viral marketing: Isn’t it just another buzzword, or do marketers need to pay attention? (Paper delivered at the annual Institute of Marketing Management Educators Conference, September 2001,Johannesburg, Institute of Marketing Management)
  • Klopper, H.B. (Rand Afrikaans University)& Oosthuizen, T.F.J. (Rand Afrikaans University) Brand building challenges in the online age: an exploratory study (Paper delivered at the 13th annual Southern African Institute of Management Scientists Conference, September 2001, Stellenbosch, University of Stellenbosch Business School)
  • Klopper, H.B.(Rand Afrikaans University) & Van Schalkwyk, C.H. (Rand Afrikaans University) Behavioural decision-making as risk factor when compiling investment policies for individuals (Paper delivered at the 12th annual Southern African Institute of Management Scientists Conference, September 2001, Stellenbosch, University of Stellenbosch Business School)
  • Klopper, H.B.(Rand Afrikaans University) & Jooste, C.J. (Rand Afrikaans University) Marketing considerations when entering new markets: a cattle or beef producer’s perspective.(Paper delivered at the 11th annual conference of the Southern African Institute for Management Scientists Conference, September 2000, Midrand, University of South Africa)
  • Klopper, H.B.(Rand Afrikaans University) & Jooste, C.J. (Rand Afrikaans University) The future of electronic marketing: a case study of the red meat industry in South Africa (Paper delivered at the annual Institute of Marketing Management Educators Conference, 24-25 August 2000, Cape Town, Institute of Marketing Management)
  • Klopper, H.B.( Rand Afrikaans University) & Jooste, C.J. (Rand Afrikaans University) Die bemarkingskanale vir beeste en beesvleis in ‘n degereguleerde mark (paper delivered at the 10th annual conference of the Southern African Institute for Management Scientists Conference, 15-17 September 1999, Stellenbosch, University of Stellenbosch Business School).

Other Professional Activities

  • Article Reviewer – Acta Commercii; African Journal of Business Ethics; African Journal of Business Management ; African Journal of Marketing Management; Commercium; European Business Review; Journal of Contemporary Management ; Management Dynamics; Journal of Product and Brand Management; South African Business Review; South African Journal of Business Management; South African Journal of Economic and Management; South African Journal of Information Management; South African Journal for Research in Sport, Physical Education and Recreation;
  • Co-ordinator: B.Bus Science Honours in Finance, Management, Marketing Management
  • Conference Reviewer - Academy of Marketing Sciences Conference; Global Business and Technology Association Conference;  World Wide Web Application Conference; Southern African Institute of Management Scientists; Australian & New Zeeland Marketing Academy
  • Editorial Board Member – Acta Commercii; African Journal of Marketing Management; Journal of Contemporary Management
  • External Examiner – AAA School of Advertising; Cape Peninsula University of Technology;  University of Johannesburg; North-West University; University of Pretoria.
  • External Study Leader – University of Johannesburg
  • Member - Southern African Institute of Management Scientists; Agricultural Economic Association of Southern Africa
  • Supervisor - Monash

 
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