Profile of Ilse Niemann-Struweg (PhD; CPRP)
Senior Lecturer: Marketing, School of Business and Economics, Monash University (South Africa)

Ilse Niemann-Struweg

Qualifications:

• BA Communication (RAU)
• BA(Hons) Corporate Communication Management (Cum Laude) (RAU)
• MA Corporate Communication Management (Cum Laude) (RAU)
• PhD Communication Management (UP)

Email Address

Phone Number

2008 Teaching Commitments

• Marketing Theory and Practice
• Consumer behaviour
• Integrated Marketing Communication
• Marketing Planning and Implementation
• Marketing Internships

Achievements

• Editorial board: Southern African Business Review
• Most outstanding woman academic of the year (2007): Monash South Africa
• SACOMM Corporate and Marketing Communication cluster chair

Research Interests

• Integrated Marketing Communication
• Strategic Communication
• Strategic Integrated Communication
• Public Relations
• Customer relationships
• Consumer behaviour

Peer-reviewed Publications

• Niemann-Struweg, I. & Meintjes, C. 2008. The South African public relations professionalism debate. Public Relations Review, 34: 224-229.
• Niemann-Struweg, I. & Grobler, A.F. 2007. Barriers to integrated communication (IC) implementation: Critiques on existing models and recommendations for a new South African model. Southern African Business Review, Volume 11(3):56 - 73
• Niemann-Struweg, I., Meintjes, C. & Grobler, A.F. 2007. Do South African public relations agencies deliver excellent PR services? A quantitative survey. Communitas, Volume 12:153 - 174
• Niemann, I. & Grobler, A.F. How Integrated is integrated communication in South Africa? An Empirical Study among the top 10 Marketing and Communication Agencies. Conference Proceedings offered in association with Corporate Communication: An International Journal (June 2006)
• Barnard, Z., Rensleigh, C. & Niemann, I. 2005. Investigating ICTs for Relationship Marketing targeting Alumni of the University of Johannesburg. The International Journal of Technology, Knowledge and Society, Volume 1.
• Niemann, I., Crystal, A. & Grobler, A.F. 2003. IMC and the role of public relations therein: A case study of University X. Communicare, 22(1).
• Niemann, I. & Grobler, A.F. 2001. The M-Net Face of Africa competition: A study on the evaluation of a public relations success story on the African continent. Communicare, 20(1):1 – 27.

Books and Chapters in Books

• Niemann-Struweg, I. 2009. Integrated communication in communication practice and theory – its evolution and beyond (In Public relations: African Perspectives. R. Rensburg & M. Cant eds.)
• Niemann-Struweg, I. & Meintjes, C. 2009. The professionalisation of public relations in Africa (In Public relations: African Perspectives. R. Rensburg & M. Cant eds.)
• De Wet, G., Meintjes, C. & Niemann-Struweg, I. 2008. Corporate Communication Practices and Trends South Africa Benchmark Study 2007/8. In Theaker, A. The Public Relations Handbook (website companion). Routledge: http://www.routledge.com/textbooks/9780415428026/
• Crystal, A. & Niemann, I. 2002. Key Concepts in IMC. (In Public relations: A South African perspective. R. Rensburg & M. Cant eds.)

Research reports

• G. De Wet, C. Meintjes, I Niemann-Struweg. Corporate Communication International South Africa Benchmark Study Research Report 2008.

Full-length, peer reviewed conference proceedings

• Integrated communication: A South Africa implementation model – SACOMM 2005 (19 September, Pretoria)
• Strategic integrated communication implementation: A South African viewpoint – SAIMS 2005 (26 September, Bloemfontein)
• How Integrated is integrated communication in South Africa? An Empirical Study among the top 10 Marketing and Communication Agencies. Conference on Corporate Communication 2006:  Proceedings offered in association with Corporate Communication: An International Journal (June 2006)

International Conference Presentations

• Corporate communication practices and trends: South Africa benchmark study 2007/8. International CCI Conference held at Wroxton College, Wroxton, England
• Corporate Governance and Corporate Communication. A view from top South African companies. The conference on corporate communication 2008: 6-9 June Wroxton College, Wroxton, UK.
• Experiential learning in a merged higher education institution in South Africa – A comparison of learner perceptions. The Fourteenth International Conference on Learning. University of the Witwatersrand. 26-29 June 2007.
• Public relations professionalism in South Africa: A comparative, perception study at industry, consultancy and institutional level. Delivered paper at the Conference on Corporate Communication 2007: June 1-7 Wroxton College, Wroxton, UK.
• How Integrated is integrated communication in South Africa? An Empirical Study among the top 10 Marketing and Communication Agencies. Delivered paper at the Conference on Corporate Communication 2006: June 1-7 Wroxton College, Wroxton, UK.
• The use of content analysis in the evaluation of corporate communication strategy: A South African case study. Delivered paper at the Conference on Corporate Communication 2006: June 1-7 Wroxton College, Wroxton, UK.
• Strategic Integrated Communication: Towards a South African conceptual model. 11th International Conference on Corporate and Marketing Communication. April 2006, Ljubljana, Slovenia.
• Integrated Communication Implementation: Flaws of new models and thoughts towards a new model. 6th Annual Hawaii International conference on Business. University of Louisville. 20 April – 23 April 2006.
• Explorations of public relations agencies’ worldviews in the South African marketplace. Delivered paper at the Conference on Corporate Communication 2006: June 1-7 Wroxton College, Wroxton, UK.
• Integrated Communication: The state of the marketing communication industry in South Africa. Delivered paper at 9th International Conference for Marketing and Corporate Communication. University of Warwick, UK. 4-5 April 2004.

National Conference Presentations

• SACOMM 2008: Conference held at Johannesburg titled: CORPORATE COMMUNICATION PRACTICES AND TRENDS: South Africa Benchmark Study 2007/8 Poster presentation.
• SACOMM 2007: Professional corporate communication woman's perception of female roles in the corporate communication evironment: An explorative liberal feminism perspective. University of Free State, Bloemfontein, September 2007
• SACOMM paper: 2006. Learner perceptions of experiential learning in professional development: An explorative study. October. (Spier Wine Estate, Stellenbosch).
• Strategic integrated communication implementation: A South African viewpoint – SAIMS 2005 (26 September, Bloemfontein)
• Integrated communication: A South Africa implementation model – SACOMM 2005 (19 September, Pretoria)
• A three-dimensional approach to integrated communication. Delivered paper at 13th Annual Employee and Corporate Communications Conference. 17 February 2004. Sandton Crown Plaza).
• SACOMM Conference paper Deliver paper at SACOMM 2002; 4 – 5 October, 2002 University of Potchefstroom IMC and the role of public relations therein: A case study of a University
• IMC Conference paper: Deliver paper at National communication conference 2002:31 October – 1 November 2002, University of Free State - IMC: The role of public relations
• SACOMM Conference paper “Communication during chaos and change” 3– 5 May, 2000:University of Pretoria: An evaluation of the Public Relations programme of M-Net, Face of Africa

Other Professional Activities

• PRISA (Status: Chartered Public Relations Practitioner)
• Southern African Communication Association: (Executive board as Chair of Corporate Communication)
• External examiner: University of Johannesburg, University of Pretoria, University of South Africa, University of Free State
• Referee to various journals such as International Marketing Review, Communicare, Communicatio, Southern African Business Review, African Journal of Marketing Management etc.